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How do I set up an email sequence?

A sequence sends emails one after another to everyone who gets a tag. Write them, approve them, then switch it on.

Updated 27 September 2026

Nothing sends until every email is approved and you press Activate now.
Make the tag first People join a sequence when they get a tag. If you have no tags yet, make one before you start.
  1. Press + New sequence

    Open Subscribers, then Sequences. Press + New sequence, type a name and press OK.

    Your sequences, and the + New sequence button.

    Your sequences, and the + New sequence button.

  2. Add and write each email

    Press + Add email. Type the subject and the words, then choose when it goes under Send this email.

    An email, with its subject and its words.

    An email, with its subject and its words.

  3. Send a test, then approve it

    Press Send test to get it in your own inbox. When it reads right, press Approve this email.

    Send test and Approve this email, under each email.

    Send test and Approve this email, under each email.

  4. Choose who joins

    Press the Settings tab beside Content. Under Who joins, choose the tag, then press Save settings.

    The tag that puts people in.

    The tag that puts people in.

  5. Press Activate now

    It's at the top of the sequence. Only people who get the tag from now on join. Anyone who already has it isn't added.

    Activate now, on a sequence that's still off.

    Activate now, on a sequence that's still off.

  6. See what's about to go out

    Point at the small chart beside an email's timing, or tap it on a phone. It shows how many people it reaches in the next 48 hours.

    Still to go out: 8 people, Sunday at 3 PM.

    Still to go out: 8 people, Sunday at 3 PM.

You will know it worked when the sequence says Active at the top, and Running in your list of sequences.

How do I create a tag and put it on people?

Related articles

How do I create a new tag?

A tag is a label you put on people so you can find them again. You make one by ticking the people it belongs on and naming it, in Subscribers, on the Contacts page.

How do I send a broadcast to my list?

One email to your whole list, sent now or later. Nothing sends until the last of four steps.

How do I set up an automation?

An automation does something when something happens, like adding everyone who gets a tag to a sequence. It's one straight line of steps.

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