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How do I make an email design I can use again?

A template is the look of your emails: fonts, colours, buttons, signature and footer. Make one on Templates, save it, and every email can use it. About five minutes.

Updated 19 October 2026

Saving a template sends nothing, and your default stays the same until you press Set default.
  1. Open Subscribers, then Templates

    Templates is in the list beside Subscribers, under Automations. You already have three to start from: Clean (serif), Modern (sans) and Bold announcement.

    Templates, under Subscribers.

    Templates, under Subscribers.

    Open Subscribers
  2. Press + New template

    To start from one you have, press Duplicate on its card instead.

    + New template, at the top right.

    + New template, at the top right.

  3. Choose the fonts, colours and buttons

    Text, Buttons and Layout are on the left. The Live preview on the right shows each change straight away.

    Text, with the live preview beside it.

    Text, with the live preview beside it.

  4. Type your signature and the small print

    They are under Signature & footer. The signature ends every email; the disclaimer is the small print at the bottom.

    Signature and Disclaimer.

    Signature and Disclaimer.

  5. Type a name at the top, then press Save template

    The name is what you pick it by later. A message says Template saved.

    The name, and Save template.

    The name, and Save template.

  6. Press Set default on its card, or pick it for one email

    Set default makes every email use it unless you choose another. For one broadcast, choose it under Design template; for a sequence, press Browse templates under Default template in its Settings.

    Your new template, with Set default.

    Your new template, with Set default.

You will know it worked whenyour template shows on Templates with its own colours, and it says Default once you press Set default.
Two things are always there

Your mailing address (from Settings) and the unsubscribe link go at the bottom of every email and cannot be removed. They keep your emails out of spam and within the law.

Can I send a broadcast again, or use it as a starting point?

Related articles

Can a sequence run without a tag, started by an automation instead?

Yes. Set the sequence to Used in an automation only, and an automation's Add to sequence step puts people in. No tag needed. About two minutes.

Can I send a broadcast again, or use it as a starting point?

Yes. Press ••• on the broadcast, then Duplicate. A copy opens as a draft with the same subject and words, ready to change and send. About a minute.

How do I choose what time of day my emails arrive?

When you send a broadcast you can spread it over a few hours, and let each person get it at the time they usually read their email. It is all on the last screen, **Schedule**.

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